Zsofia Fribek

  • Senior Art Director, White Rabbit Budapest, Hungary
  • Executive Jury

I have been working in the advertising industry for five years. After I graduated from university, I started to work at a small printing house as a graphic designer, where I learned everything about colors, materials, printing technologies, and I fell in love with all kinds of papers. After this I followed the white rabbit and became an art director at White Rabbit Budapest. Now here I am to join a great cause and add another female lens to our mutual aspects. Based on my practical knowledge, I care about the execution as much as the idea. No matter if it’s a slow fashion brand (Fata Morgana) or a fast one (About you), a for-profit company (Nissan) or a non-profit organization (WWF), I always look for simply great ideas and nearly reasonable works that really work. I am truly honored and excited to be one of the jury members of Gerety Awards.

Zsofia Fribek