Zara Mirza

  • Global Head of Brand Marketing
  • GE, USA

Zara Mirza is an award winning, visionary marketer, skilled at transforming the way brands go to market across a variety of categories – including technology, consumer packaged goods and media. Zara is currently Global Head of Brand Marketing for GE, helping to accelerate the transformation of the business and position the company for sustainable, long-term growth. She oversees global marketing strategy, corporate brand architecture, content, media and sponsorship. Previously, Zara was Head of Creative Excellence at Bacardi Ltd, where she was responsible for returning the business to growth by recruiting the next generation of consumers across the portfolio of premium spirits brands. Before moving to the US, Zara was a partner at Bartle, Bogle & Hegarty, one of the most successful and creatively accoladed agencies in the world. Zara is British Indian and now lives in Manhattan with her husband and three children. She sits on The Advertising Council’s Diversity Board and is an active member of The WIE Suite, an influential women’s leadership network focused on helping change the future of business for women. Zara is also a strategic advisor and angel investor in a portfolio of tech and emerging D2C brands.

Zara Mirza