Yetunde Adesina

  • MD/CEO, Prima Garnet Africa
  • Nigeria

Yetunde is a consummate brand strategist, the proverbial “mother hen” who loves to nurture people, brands, relishes art for relevance and would love a world where peace and love reigns. A brand building professional with 30 years cognate experience, spanning advertising, PR, production and activations: she worked with Insight Communications Limited, General Oil Limited, LTC/JWT and Vigeo before berthing her ship at Prima Garnet in November 2003. Yetunde has worked with several local and international Clients including Coca-Cola, Unilever, GSK, Multichoice, First Bank, Central Bank, Airtel, Nigerian Breweries PLC, Samsung, Johns Hopkins/NURHI, to mention a few. Yetunde is a graduate of Dramatic Arts from the University of Ife, now Obafemi Awolowo University. Also holds a PGD in Mass Communications, obtained from University of Lagos, Akoka. Yetunde has attended several local and international training programmes in different countries including, South Africa, Dubai and Kenya. She is a member of APCON (Advertising Practitioners Council of Nigeria), has served in AAAN (Association of Advertising Agencies of Nigeria) as Assistant Secretary and Ex-Officio member. She was a juror at the 2021 LAIF Awards Some of her published work include Team building for Effective Strategic Planning & Management, Evaluating Creative Ideas, Guide to Great Presentations, Why We Do What We Do, Writing an Effective Creative Brief, to mention a few. Currently, Yetunde is MD/CEO of Prima Garnet Africa and a consultant to the World Bank Group on the ANRiN (Accelerating Nutrition Results in Nigeria) project. Yetunde is happily married to her heartthrob, Adelaja and blessed with two children. When not building brands and managing accounts, Yetunde loves to cook, spends quality time with family, watch TV, “gist” with friends, family and the world on social media.

Yetunde Adesina