- Chief Creative Officer, MKTG
- Executive Jury - USA
Victoria Azarian is Chief Creative Officer at MKTG U.S, dentsu International’s global lifestyle, entertainment and sports marketing agency. As brands are increasingly focused on experiences that engage consumers and tell the story, Azarian leads the creative charge for brands including Diageo, Bvlgari, FedEx, Nike, American Eagle, Walmart for live events, retail marketing, social and more. Her passion is to connect brands to cultural moments that make an impact on society and the client’s bottom line. Azarian has led a successful career at Ogilvy New York for the past 15 years, serving as Executive Creative Director and a member of the Executive Leadership team and Worldwide Creative Council. She has worked on many notable brands including IBM, IKEA, Kimberly-Clark, LPGA, Poland Spring, and Unilever. She also contributed to IBM’s Effie ‘5 for 50’ Award win, which recognizes five companies that stood out over their 50 years for creative excellence effectiveness, and sustained business success year-over-year. Her work for IBM Watson, The Thinking Dress, which debuted on the red Carpet at the Met Gala outperformed fashion giants like Prada and Dolce & Gabbana, landed on numerous best-dressed lists, including Harper’s Bazaar and Elle. And now it is on permanent display in the Henry Ford Museum of innovation.As a result of her creativity, Azarian was named one of the “New Icons in Creativity” by Adweek. And Adweek’s Top 18 “Creatives Breaking into Culture” Azarian lives in Brooklyn with her 14-year-old daughter, who as a young activist, is already making change through a group called “Girls Rise Up”, together they created a platform to get people to vote for those who can’t. The organic success from the program landed them on MSNBC, Born This Way Foundation and Now This. Victoria could not be prouder.