- Associate CD, AKQA, Italy
- Executive Jury
As a little girl, Veronica dreamt of becoming an oceanographer. Then a crime scene investigator. Then all she wanted was to teach yoga. She has no idea how she ended up in advertising. But that can easily express her approach to every brief: chances to externalize what’s good inside us, from creativity to other interests, things that not everyone can see yet, and that will make us grow. After a degree in Public Relation and Advertising, one year of soul searching around London - where she took different art and photography courses at Central Saint Martins - and a diploma in Art Direction at the Accademia di Comunicazione, Veronica began her career in DLVBBDO. A few months later she moved to 1861United (that then became Grey), where she won twice the Italian 'Cannes Young Lions' Competition as well as many pitches and national awards. Four years later, she joined the small but effective team of creatives at Auge Headquarters as Senior Art Director, each time gaining new perspectives and colleagues that turn into good friends, tough leaving behind; but her constant research of new stimulus keeps her going. After two years in Havas Milan, she is currently working as Associate Creative Director at AKQA Italy, where her mantra is to live in the present and be inspired by the future. She leads projects for Coca-Cola, Campari, Alfaparf, Disney among other clients, taking care of each step of the way: from insight research to concepting, to the last step of crafting ideas - that she considers the ultimate way of caring. In 2018 she started teaching Art Direction and Copywriting at Ied Milan, always surprised to see how much she can learn from teaching. Her greatest wish is to inspire students as much as they inspire her every day. This year, along with other amazing women, she founded SheSays Milan. When she is not saving the world one brief at a time, Veronica enjoys teaching yoga as well, but that’s another story. Other clients she worked for: Vodafone, Sky, IKEA, Peugeot, Corona, Beck's, Leffe, Galbusera, Kiko, Alessi, Sammontana, Natuzzi, Lozza, Simply, Penny Market, Costa Crociere, Emirates.