- Chief Creative Officer Asia, VMLY&R, Singapore
- Executive Jury
Valerie’s love for painting since 5 blossomed into a creative career of more than 20 years, building brands and creating integrated experiences for clients such a Hewlett-Packard, Procter & Gamble, Singapore Airlines, HSBC, Burger King, VISA, Singapore Tourism Board, Changi Airport, Central Provident Fund, Shell, GSK, Cycle & Carriage, Friesland Campina and many others. Over the years, she has made her mark at all major award shows such as Cannes Lions, London International Awards and One Show. Under her leadership, JWT Singapore picked up the Best Of Show at Creative Circle Awards, including Grand Prix for Digital/Mobile, making them the Digital Agency of The Year. For all her achievements, Valerie was awarded Singapore’s first Digital Creative Director of The Year award at the 2011 Advertising Hall of Fame event and she continued to defend this title again in 2012. She has consistently voted by IAS as one of Singapore’s Most Influential Creative Director from 2011 to 2018. This year, she was appointed the amabassador for Spike’s female accelerator program See It Be It, to guide and inspire future young female talent in advertising. Besides painting and advertising, her love for cooking inspired her to launch Licktionary (www.licktionary.sg), an artisan ice cream shop, which she manages with her husband, Farrokh Madon, another advertising veteran.