- Global Marketing & Communications Director / Feminine Care Global Brand, Innovation & Sustainability / ESSITY GMBH
Tanja is a global marketer and passionate about growing businesses by building brands with a purpose that are worthy being invited into culture. She believes in brand bravery, championing change and creative effectiveness. Her brands are part of the advertising archives of the MOMA (NYC) and the Louvre (Paris) and received 200+ awards incl. Cannes Lions Grandprix for Glass, Titanium, Health & Wellness, Film, D&AD black pencil of the decade, APG Grandprix for creative strategy, WARC Grandprix for effective use of brand purpose. In her current role at Essity, she redefined the global brand positioning, purpose, brand identity - disrupting the Feminine Care category forever. The taboo breaking campaigns #bloodnormal, Viva La Vulva, #wombstories, #painstories tackled toxic stereotypes around periods, vaginas and women’s bodies, put the brands Libresse/Bodyform among the top 5 creative brands in the world (WARC 2019, 2020, Cannes 2021). That's bloody lovely but even better, it's improving millions of women’s+ lives worldwide. In the last 18 years, she’s lived across 3 continents, worked across a broad range of brands and FMCG categories in regional and global roles always having innovation, design, sustainability but above all the consumer in mind, continuously challenging norms and gender stereotypes. As a diving instructor she also knows how to stay calm in the storm.