Tahirah Edwards Byfield
- Creative Director, 72 & Sunny, USA
- Executive Jury
Tahirah is a Creative Director at 72andSunny Los Angeles. Passionate about using storytelling and ideas to foster human connection, Tahirah creates with piqued curiosity and a people-first approach. This approach to work has seen her doing everything from helping Nike write a book for new runners, creating an award-winning escape room for Amazon, and interviewing Stonewall survivors for Pride. At 72andSunny, she has created campaigns for a range of clients, including Adobe, Pinterest, Google, Allstate and UGG. When she's not creating within the 72andSunny walls, she keeps her creative juices flowing with passion projects, including a yearly publication she co-founded, Plantain Papers, and In For 13, an initiative inviting the advertising industry to get more Black people in leadership by 2023. She spends the rest of her spare time being bossed around by a 25lb puppy, and reminding everyone (including herself) to prioritize a little self-care daily.