Sinmisola Hughes-Obisesan

  • Group Creative Director, Redefini, Nigeria
  • Executive Jury

Sinmisola is a global award-winning creative with 13+ years advertising experience on a plethora of brands. Currently leading creative powerhouse Leo Burnett Lagos, she stands as the second female Creative Director in the history of advertising in Nigeria. Some of her award winning campaigns are for brands such as Pepsi, Heineken, Amstel Malta, Leadway Assurance...and many more. A creative wonder-woman with a super-curious soul, undaunted by any challenge and driven by the belief that creativity has the power to transform human behaviour. Energetic, eclectic, purpose driven and a firm believer in diversity, inclusivity and co-creation. Sinmisola's superpower lies in her ability to create award-winning, impactful campaigns for local and global brands that connect with today’s digital consumer. A great campaign today must give people "the feels".

Sinmisola Hughes-Obisesan