Sherina Florence

  • Group Creative Director, 72 and Sunny
  • Ambassador - USA

Sherina works at 72 and Sunny as a Group Creative Director. She is one of the first Black women to sit on the One Club Board of Directors and remains one of few Black leaders to push past the CD ceiling. Previously at Ogilvy New York working as the brand lead of Instagram global and Unilever brands. During her time she also collaborated with the Roots to create new music and directed films for both Vaseline Campaigns and for The Roots/Citizens. Prior to Ogilvy, Sherina served as EMEA creative director for Beats by Dre, overseeing some of the most impactful social and digital content in the history of the brand. Before returning to the U.S. she served as creative director for COPA90 London where she worked on Adidas, Nike, Uber, Brand USA and Women's World Cup 2019. Passionate for big ideas that change thinking, Sherina collaborated directly with the Guardian to create a viral campaign called #StandfastforJustice which contributed to the release of detainees at Guantanamo Bay and also created and led efforts for University of Phoenix to transition their communication and impact in communities of colour by creating the documentary ‘Saving Tomorrow Today’ and a news hub that became the top source for Black parents to find solutions for the challenges their children face within education in America. Sherina’s passion and dedication to give back aligns with the optimistic culture of 72. From donating her time to organizations that are passionate about democratising rights and access, to serving on The One Club for Creativity’s board of directors, president of The One Club's One-ID Board and POCC US. She sits on the board of the agency Concreates - an agency dedicated to rehabilitation and creativity that shifts culture. She also invests in Here Are All The Black People (HAATBP), mentors for Google Rare, The One Club’s Creative Boot Camps in South Africa, Syracuse University and has served as an instructor at Miami Ad School, where her students have created award-winning work garnering: Pencils, Clios, Addys, Webbys and Cannes Lions.

Sherina Florence