- Managing Director & Partner, FRED & FARID Paris, France
- Grand Jury
Séverine Autret has amassed years of unparalleled success throughout her career in the advertising world to date. During her tenure at BBDO at CLM BBDO where she began her career, she’s produced tangible, award-winning results for brands across industries including Mercedes-Benz, HP, Gillette, Tag Heuer, Alka-Seltzer among others. At CLM she crosses paths with the famous creative team Fred & Farid – they share the same deep love for creativity that moves the heart and transforms lives. Life will bring them together 19 years later – as since 2007 Fred & Farid became Founders and CEO of the global independent creative network, FRED & FARID based in LA, NY, Shanghai and Paris – they offer her to join the adventure as Managing Director and Partner of FRED & FARID Paris alongside Olivier Lefebvre CEO and ECD. After 20 years spent in a big network, the 40+ advertiser with a strong appetite for challenge, embraced the ever-evolving FRED & FARID model: a fully-digital boutique agency agile, international, connected, rooted in culture. Today, at FRED & FARID Paris, Severine inspires personality and strategic thinking, and balances the process, entrepreneurship and growth for prestigious brands, among them Longchamp, Remy Martin, French e-retailer La Redoute, Bud. She keeps deep-diving into digital, social, targeting and data, adding the indispensable culture of performance and efficiency and thus making her a fully integrated profile, able to bring a wide and solid perspective to pilot their brand strategies with her clients.