Sarolta Gal

  • Strategy Director, DDB, Hungary
  • Executive Jury

I’ve been working in various fields of marketing for more than 25 years. I started my career as a marketer at Kraft Foods (now Mondelez) where, as a marketing director I led the whole marketing operation of the company. As a marketing professional, I found myself always more excited about and engaged with the process of strategic thinking and planning than about implementation. This led to founding my own consulting business with a profile of marketing and brand strategy consulting for multinational companies in various sectors. In 2008 I took a job in advertising and have been working as a Strategy Director ever since, currently at DDB. I’m fascinated by the evolution of the understanding of customer choice dynamics and brand growth in general and role creativity plays in those.

Sarolta Gal