- Strategy Director, DDB, Hungary
- Executive Jury
I’ve been working in various fields of marketing for more than 25 years. I started my career as a marketer at Kraft Foods (now Mondelez) where, as a marketing director I led the whole marketing operation of the company. As a marketing professional, I found myself always more excited about and engaged with the process of strategic thinking and planning than about implementation. This led to founding my own consulting business with a profile of marketing and brand strategy consulting for multinational companies in various sectors. In 2008 I took a job in advertising and have been working as a Strategy Director ever since, currently at DDB. I’m fascinated by the evolution of the understanding of customer choice dynamics and brand growth in general and role creativity plays in those.