Rowan El Goweiny

  • Copywriter, DDB/Voltage Berlin, Germany
  • Executive Jury

Rowan is an Egyptian-born, Canadian-raised and Berlin-based copywriter, creating things for the likes of Volkswagen and Reporters Without Borders at DDB Berlin. She’s warm at an arm's length away. Oriental but also liberal. A hodgepodge of contradiction, which makes for exciting fiction. Undeniably agency breast fed, she kickstarted her career in advertising with a foundation from Wunderman Thompson Cairo, before returning back to Toronto for her post-graduate studies, which then landed her a spot at DDB Berlin. She hasn’t looked back since. She thinks of herself as a sponge and then a storyteller. Because of her limitless child-like curiosity, Rowan loves to get her hands dirty in the creative process. She goes to great lengths beyond her role as a copywriter to satisfy her art and design cravings. Her style is emotional & bold with a splash of sarcasm. She has a fetish for authentic crafting and bringing new meaning to any raw material. She is both passionate and compassionate. Through her personal experiences and continuous exposure to various cultures, she has gained an understanding heart. Over her years at OCAD U and Miami Ad School she has gained a focused mind. Separate, they spark inspiration, together they ignite change.

Rowan El Goweiny