- Creative Director and Head of Design, MullenLowe MENA
Prerna’s abilities as a designer and a thinker come from a keen understanding of multiple disciplines which makes her a very sought-after and new-age brand creatives in the world. In her current role she looks after all things design, social, and creative (of course!) at MullenLowe MENA. Although her stint has been a little over a year, her impact has been far-reaching and head-turning. Her central role and leadership have been behind some of the most famous campaigns in the past year as well as projects that have aided nation-building ventures as well. The Emirates Mars Orbit Insertion and The World’s Tallest Donation Box are two mammoth endeavors where she played a pivotal role. World’s Tallest Donation box has won multiple awards in regional and international advertising competitions, including at Cresta, the Webbys, and Shorty Social Good Awards. Winning awards is a thing she is probably used to by now. In 2019 she was cited as the “Most Influential Youth Marketing Professional” in India. She has been on the jury for Immortal Awards, Dubai Lynx, and Young Guns by One Show and has been a speaker at some of the most prestigious art and design Colleges in India. Prerna’s knack for design was also spotted at a young age, by Cannes, who presented her with the prestigious Young Lions Design Award (India). And she has lived up to that promise. Today, she has over a decade of creative and digital experience across some of India’s most renowned creative agencies such as JWT, Ogilvy, Creativeland Asia, Cheil Worldwide. At MullenLowe MENA, she works on some of the top brands at the firm, such as the Emirates, Samsung, Coca-Cola, Majid Al Futtaim, First Abu Dhabi Bank, Audi, Morris Garages, GSK, Honda, Philips, Yum Foods, Eicher Volvo, Avon New York, Parle Agro, McNROE, Cisco and Godrej among others. Phew, that was a long list! That was a bit about her 9 to 5. From 5 to 9 she loves her fashion and has even designed clothes for Miss India-World along with accessories and jewelry for Avon’s bestsellers, She feels any creative task adds tremendously to her design versatility. Prerna is an avid traveler and hates being in the city for too long. She believes she would have been a farmer had the diversion of advertising and marketing hadn’t taken place. We feel, she would have been a great farmer too.