- Co-Founder & Managing Director / Wolf BKK
Co-founder, and Managing Director of Wolf BKK, a Bangkok Based advertising agency. Phannika has 21 years of experience in building, and rejuvenating both local and international brands. She started her career with Lowe, TBWA and Ogilvy, she developed her profound passion about the connection between exceptional creative work and effectiveness in business. In 2017, Phannika co-founded Wolf BKK a through the line advertising company, a member of the Hakuhodo Group. The company which believes in the power of action (brand that do), to "Do" things in the most daring way possible, and demand nothing but the most effective outcome for the brand. Wolf BKK, ranked 6th at Campaign Brief Asia's Thailand Hottest Agency in 2021. The company's "Shop Unfriend" campaign for Central Department Store was universally accepted from global advertising award arenas: Gerety Awards, New York Festival, The One Show, Award Awards, Cannes and was awarded 2 Grand Prixs from Spikes Asia and ADFEST where its network was crowned 2021 Network of the Year.