Patrícia Weiss

  • Head of Branded Content & Entertainment at ASAS.br.com; Chairwoman BCMA South America & Portugal
  • Ambassador - Brazil

Head of Branded Entertainment & Content and Co-founder at Asas.br.com, Strategic Consultant of Brand Storytelling, Branded Content, Brand Purpose & Culture Chairwoman, founder Branded Content Marketing Association - BCMA South America and Portugal; Advisory Board Council Member of Women In Marketing UK Advisory Board Member and invited lecturer of Branded Entertainment & Content, Brand Storytelling & Purpose at IED Masterbrand Communication School in Milan, Italy; Creator, Coordinator and Lecturer of the first Bootcamp of Branded Entertainment & Content of Miami Ad School. International speaker and Branded Entertainment & Content Masterclass teacher across many countries like France, Italy, Portugal, USA, Mexico, Africa, Latin America region; Creator and Curator of the First Branded Content and Brand Storytelling Post Graduation in Brazil, at University Senac, launched in 2016; With 34 years on the Marketing and Advertising business, worked on the Marketing side at McDonald’s and Citibank, and at the leadership of the main Ad agencies such as Ogilvy, Africa, DM9DDB, McCann Erickson, Head of Branded Content at Abril Group, Co-founded the British M&C Saatchi agency in Brazil, and Leo Burnett as the SVP Head of Planning & Integrated Experiences Latin America. Collaborating author with published essays on the Americans Branding Strategy Insider, MusebyClio, Contently, Brandchannel, LIA Insider, and AdNews, Meio&Mensagem in Brazil. A Branded Content & Entertainment judge of the following international Festivals: Cannes Lions, CLIO Awards, London Awards - LIA, Brand Film Awards NYC (by Campaign), The Drum Content Awards in London, Lisbon Ad Festival, FIAP Festival, A-List Hollywood Awards 2017/19, Dubai Lynx (Cannes Lions Group), at Cristal Festival in France and also a member of their Branded Entertainment Academy and speaker, at BE Awards in Australia for two years, The Gerety Awards, Festival of Media Miami, Effie Awards.

Patrícia Weiss