- Brand and Advertising Director, Global Marketing, illycaffè, Italy
- Executive Jury
Pamela is passionate for advertising, brand strategy and digital marketing. She has spent 16 years working for the most renowned advertising agencies, starting in Saatchi and Saatchi, then moving to Lowe Lintas Pirella Goettsche & Partners, Y&R Rome and Milan and last but not least in Leo Burnett and BCube. She has a strong experience in managing global, local and multi-market communication She has worked in projects for all major international and Italian clients, from FMCG (Unilever, Colgate-Palmolive, Barilla, Coca-Cola, Nestlé, Lindt, Disaronno) to finance & insurance (Lloyd Adriatico, Banca di Roma, UniCredit), from luxury (Montblanc, Salvatore Ferragamo) to automotive (BMW, Mini) to the complex cigarette world (Philip Morris and JTI). All of them belonging to the premium brand industry. She then spent more than 4 years at Google, initially as an Industry Manager on Automotive and Fashion Luxury, then broadening the scope involving also Travel and Government clients into the branding portfolio offer. In her continuous development and growing path she moved, with the whole family, to the windy Trieste in September 2018 where she accepted the challenging role of Brand & Advertising Director for illycaffè, working on one of the most reputed coffee brands in the world, to keep growing the awareness and the engagement in the challenging years. She is a hard worker, unable to say no, strongly motivated to play in a competitive, dynamic and stimulating environment, an excellent team player.