Natalia Baidala

  • Director of Integrated Marketing & Communications Ukraine & Moldova, Mastercard Europe S.A.
  • Ukraine & Moldova

Natalia is a marketer with a strong business efficiency acumen as well as persistent ambassador of the power of brands, She has over 10 years of award-winning experience in integrated marketing and communications at Mastercard cluster, responsible for different countries, such as Georgia, Central Asia countries, Moldova, always including her native land Ukraine. Under her leadership since 2013 the Top of Mind of brand tripled, the Mastercards’ usage increased from 30 to 69%, Kyiv became the 5th city in the world where possibility to pay with card was implemented directly at the Kyiv metro turnstiles and Ukraine became top 5 leading European countries in the penetration of innovative payment solutions, such as NFC payments. Natalia is following principles of marketing as a science, proving that the right balance between brand and promotion can grow the business. The team under her leadership during the last 5 years 3 times got the Effie Best Marketing Team Award, and numerous Golds and Silvers at Effie Awards Ukraine. Natalia was a jury and Grand jury member at both local and European Effies.

Natalia Baidala