- Head of Electric Vehicle Content, Volkswagen AG, Germany
- Executive Jury
I am responsible for the central e-mobility content at Volkswagen. Volkswagen - as many other car-manufactures - is going through a process of deep transformation. The transformation from classic combustion engines to electric cars with a complete new ecosystem. I have been leading part of this change since 2017 by developing an integrated and agile Communication House at Volkswagen for the launch of the new fully electric ID. Family. Diverse previous positions in the field of Media, CRM and digital marketing have been a solid basis for me to lead this change. A fundamental change in the product and especially in the working culture.