- VP, QuickBooks Global Brand Marketing, Intuit, USA
- Executive Jury
As Vice President, Global Marketing for Quickbooks at Intuit, Michelle Taite leads the brand’s global communications, market research, product marketing and innovation for the platform’s suite of smart business tools. During her time at Quickbooks, Michelle has been the force behind the brand’s relaunch to make its mission of helping small businesses prosper front and center through innovative and integrated campaigns including “Backing You” featuring Danny DeVito and “Happy Business” with Ghostbusters’ Annie Potts and Cobra Kai’s Martin Kove. Under her leadership, Quickbooks has experienced a radical transformation, shifting its perception from an accounting software to a suite of tools essential for business acceleration, growth and success, becoming the largest expert network in the world. Michelle’s love marrying consumer insights and data with human connections and the customer experience stems from her nontraditional background in the Isreali Intelligence Force. Throughout her career, she’s built global brands through business model transformation, product innovation, market research, strategic integrated campaigns and breakthrough communication for brands including Unilever’s Dove Global Body Wash, AXE and Magnum Ice Cream. Prior to Unilever, Michelle handled product design for women’s shoes at New Balance. She’s been named Business Insider’s Rising Stars in Brand Marketing in 2020 and Brand Innovators’ Top 100 Women to Watch in 2019. Michelle is a graduate of the Wharton School of Management and Kingston University London and currently resides in Palo Alto, California with her husband and two boys.