Lucía "Pistola" Mendoza

  • Head for Spanish Speaking LATAM Twitter Next Mexico
  • Executive Jury - Mexico

Lucia is a highly skilled creative strategist with a 16 year career serving as a proven leader for strategic, and creative teams. With experience in crafting multi-channel marketing strategies across digital channels and award winning campaigns for top clients, in advertising agencies. Passionate about human centered ideas and creating authentic connections between people and brands. Lucia has worked for some of the most prestigious agencies in Mexico; JWT, Digitas, and Publicis Worldwide. During her time at Publicis Worldwide, the agency was awarded historically with the first D&AD Yellow Pencil in Mexico and a total of 20+ creative festival awards, positioning Publicis Worldwide Mexico as #5 in the Iberoamerican Agencies ranking and contributing to Publicis Worldwide as 2021 Network of the year. As the Head of Twitter Next Mexico / Spanish Speaking Latam, she leads a talented team of strategists, technologists and content creators to enable human centered ideas worth talking about, so that brands can launch or truly connect with what's happening now.

Lucía “Pistola”	Mendoza