Leticia Arreola

  • Creative Lead KTBO
  • Executive Jury - Mexico

I started as a copywriter at Grey World Wide, and continued growing professionally in many great agencies such as J. Walter Thompson, McCann World Group, Isobar, Red Fuse, and others. Creativity is something that I am passionate about and I have enjoyed collaborating with brands such as: Colgate-Palmolive, Cinépolis Distribución, Amazon Prime Video, Warner Movies, Cinemex, Tequila 1800, NIDO, Nike, Cerveza D El Pacifico, Ricolino, Grupo Bimbo, Non Violence, Cruz Roja, PeTa Latino, etc. During my 10-year-experience in advertising, I have had the opportunity to create campaigns for transnational, local, public accounts, and NGOs. Some of these campaigns have been recognized with different creativity awards including Cannes Lions. I'm currently working as a Creative Lead at KTBO MediaHouse, a digital agency in Mexico City that allowed me to be part of the great team that manages all digital campaigns for the Coca-Cola Company brands.

Leticia Arreola