- Executive Vice President, Executive Creative Director at BBDO New York
Lauren is an Executive Vice President, Executive Creative Director at BBDO New York. Along with her partner Tim Bayne, she oversees the TotalWork global creative for M&M'S MARS, Mountain Dew, Lowe's Home Improvement, and several pro bono accounts. Lauren began her career as a Junior Copywriter at MARC Advertising in Pittsburgh, PA, before moving to BBDO New York in 2000. Since joining the agency, her work has been globally recognized for its creativity and effectiveness—from creating iconic M&M'S characters who would star in the most popular Super Bowl ad on YouTube, launching AT&T's game-changing "Raising the Bar" campaign, and making Mountain Dew a badge brand with millennials from Karachi to Harlem, to "improving" the communications for the world's second-largest hardware chain, Lowe's. Additionally, she has worked on iconic brands such as Visa, Pizza Hut, Pepsi, Venus, Charles Schwab and Cingular Wireless. In addition to overseeing a large team of creatives, Lauren enjoys leading multidiscipline workshops that connect the dots between business, strategy, insights, and emerging technology to produce big ideas and creative platforms. Lauren is a founding member of BBDO's Diversity Council and a member of the agency's Women's Leadership Council. She was recently an honoree at the inaugural MAKERS conference, named AdAge's "40 Under 40", AdWeek's "Young Influential 20 under 40", and one of "The 33 Most Creative Women in Advertising" by Business Insider. She is a graduate of Penn State University, an avid Steelers fan and lives in Manhattan's West Village.