Laure Ayel

  • Global Marketing (& New Business Managing Partner), Havas, USA
  • Grand Jury

After growing up in Paris and discovering the world of advertising with Air France on the client side, Laure moved to the US and continued building her career in New York. She forged her experience working with some of Havas’ biggest Global clients like Novartis and Reckitt Benckiser. After supporting the Havas New York Village leadership team for a couple of years on agency strategic initiatives, pro-bono campaigns, comms and culture, she moved into a Global role. For the last 3 years, she has been driving the Global new business and marketing efforts for the Havas Creative Group. With a team split between New York, London, Paris and Singapore, she is operating at the core of the Havas Global network, leading Global new business pitches, strategic group developments and the launch of new offerings, while cultivating her group’s New Business Global community strategic intelligence and operations to infuse and drive growth throughout the Havas network. When she is not travelling, she lives in Brooklyn with her husband and her two sons. One of the highlights of her career was working on a pro-bono initiative with the Obama administration to support the US Digital Service hiring campaign bringing Silicon Valley talents to DC. She has been part of the Havas Femmes Forward pilot program initiated in New York to help support female leadership talents as they advance their career.

Laure Ayel