Laura Sampedro

  • ECD, MullenLowe U.S. LA, USA
  • Executive Jury

Laura Sampedro is Executive Creative Director at MullenLowe Los Angeles since September 2020. She joined from Anomaly NY, where she was Group Creative Director providing creative leadership across several businesses. In July 2020, after a competitive pitch she created Coca-Cola’s first global campaign since the pandemic started, which was shortly followed by Anomaly winning the Coke US account. Priorly, for over five years she was Creative Director at Wieden+Kennedy London, where she was responsible for global and regional award winning work for Lurpak, Honda and Finish. During a two-year stint in Sydney, Laura was joint-Executive Creative Director at the iconic Aussie agency BMF, where she played a key role in the creative turnaround of the agency and its main client, ALDI supermarkets. Formerly she succeed in her home-country Spanish market: working on Renault Automotive at BBDO and Publicis and five years at Sra. Rushmore, one of WPP´s most creative boutiques. As a key senior member of their team, she contributed to make it number one in creativity and effectiveness for five years in a row. Her work across different media has been recognized with more than 100 international awards, including D&AD, Cannes Lions, The One Show, Clios, LIA, British Arrows, among others. She’s the proud mom of two wonderful, creative boys.

Laura Sampedro