Koh Hwee Peng

  • Creative Partner, BLAK LABS, Singapore
  • Executive Jury

Hwee Peng is the co-founder and Creative Partner at Blak Labs Singapore and Myanmar, an intergrated Advertising agency. With strong digital and branding experience, Hwee leads the way with her social and content creation. Hwee Peng has worked with top agencies like Batey, TBWA, Leo Burnett, Ogilvy, Grey and JWT prior to setting up Blak Labs in 2010. After she graduated from NAFA with a Diploma in Graphic Design in 1991, she worked and saved up enough for to earn her degree overseas at RMIT, Melbourne. Upon her return she joined Batey Ads 1995, then moved on to TBWA, Leo Burnett and Ogilvy. In 2004, she was headhunted to setup the Grey operations in Singapore with her partner. She then moved over to head Batey Ads in 2008 when the network bought the agency. Hwee moved on to lead JWT, prior to setting up Blak Labs. During her career, she has worked on brands such as Tiger Beer, Singtel, Prudential, Coke, UOB, OCBC, HSBC, DBS, F&N, Unilever, Qatar Airways, TANGS, Singapore Air Force and many more. Always striving to be the best in her field, Hwee Peng has received global recognition at D&AD, Clio, Cannes, Ad Fest, Times Apac, Communication Arts, CCA and One Show. She has also been jury for SpikesAsia, Cannes Film, LIA, APAC Effie etc. She believes in hard work, right attitude and passion. She contributes her time to Art schools.

Koh Hwee Peng