Knox Balbastro

  • Staff Content Strategist, Alibaba Group, China
  • Executive Jury

Knox's life motto is "evolve always". That's why her career has spanned every shape and screen creativity can fit in-- from activations to TVCs, tech builds to social media. As the former social media creative lead at Digitas, she pushed creative boundaries creating campaigns for Disney Studios, Marvel, and Star Wars across the region. Now she's championing creativity at the Alibaba headquarters in Hangzhou, China. As a staff content strategist, her goal is to create a brand voice for global e-commerce platform AliExpress while driving content for the new retailtainment landscape. In 2016, she was chosen for the Cannes Lion See It Be It Class of 2016-- a life-changing program that she wanted more women in Asia to have access to. In 2019, the program had its debut at Spikes Festival with her as a co-lead. She's happy that this has given her the opportunity to shape the future creative leaders of the fastest-growing region in the world, Southeast Asia. As part of her volunteer work, she has shared her thoughts and words with SheSays Singapore, Campaign Brief Asia, and Save the Children Singapore. She was the social media consultant for the first TEDxCanggu in Bali, Indonesia.

Knox Balbastro