- Group Creative Director, TBWA\Chiat\Day LA, USA
Kirsten Rutherford Kirsten began her career in her homeland of NZ in 1997, working for DDB, M&C Saatchi and FCB. In 2005, she moved to London, working at Saatchis, before heading to Brothers and Sisters where she created ‘Streetmuseum’ for the Museum of London, one of the first groundbreaking AR apps. That work became the most awarded app in the world at the time. In 2012, she joined Wieden + Kennedy London, creating work for clients like Honda (that now sits in MOMA’s permanent collection as an AICP winner), Fondazione Prada and Tesco supermarkets. When 72 and Sunny came calling in 2013, she decided there was no better time to become a California girl. After developing a Target shopping habit, a taste for Tillamook icecream and Starbucks’ Frappuccinos, Kirsten found her way to TBWA\Chiat\Day, leading brands like Southwest Airlines, Viking Cruises, Persil and Intuit QuickBooks. In 2019, Kirsten became the Global Executive Creative Director on Expedia at Team One. After a fabulous stint traveling the globe (remember that thing called travel?), she made her way back home to Chiat, as Group Creative Director. Kirsten has long had a passion for sport, having coached group exercise for 20 years. She’s particularly proud of the impact of her work for Gatorade’s ‘Sisters In Sweat’ campaign, encouraging young women to keep playing sport. As well as being awarded a Grand Clio for social good, the campaign was recognized by almost every award show in 2018. Kirsten believes her purpose is change the world through kindness and creativity, as evidenced in her award-winning work for Amnesty International, Trinity Kids Care Hospice, and the Los Angeles Commission for Women. In 2019, she was awarded the Douglas Kiker Award for Excellence in Media, in recognition of her commitment leading creative work for Make-A-Wish.