Kate MacNevin

  • Global Chairwoman & CEO, MRM
  • USA

Kate is the Chairwoman and Global CEO of MRM and oversees its 3,500 employees across 35 markets, including creatives, data and behavioral scientists, technologists and more. After assuming leadership of MRM in 2017, the agency has achieved year-over-year, double-digit growth and numerous industry accolades, and is expanding equity, diversity and inclusion efforts. Key to Kate’s success has been the deep understanding of how data and technology fuel creativity. She leads from a deep commitment to making MRM a truly human-first and innovative agency that helps businesses grow meaningful relationships with people. This approach has brought MRM worldwide acclaim, including being repeatedly named a “Best Workplaces for Innovators” by Fast Company, B2 Agency of the Year from the Association of National Advertisers (ANA), a five-years-and-counting run as Gartner “Leader” in Global Marketing Agencies Magic Quadrant (2017-2021), Ad Age’s 2018 B-to-B Agency of the Year, the Top Large Agency of the Year from Digital Analytics Association’s (DAA) Quanties Award. And, for the first time, WARC’s global Effective 100 ranking placed five MRM agencies in its top 40 effective digital agencies listing for 2020. Among these accolades, Campaign magazine named Kate to their 2020 list of “40 Over 40,” celebrating the most innovative and influential talents over 40 across advertising, marketing, media, technology and communications. Kate’s career began in her native Canada with the Procter & Gamble account at Grey Canada. From Grey Canada, Kate moved to Cossette Communications Marketing Toronto before joining the McCann network in Toronto in 2006. There, she rose to become the General Manager in charge of the General Motors Canada business. She was then named Executive Director of Global Operations of the Detroit-based Commonwealth//McCann agency that was created to handle the consolidated global Chevrolet account.

Kate MacNevin