- Creative Director, Loca Santiago, Chile
- Executive Jury
With 25 years in advertising, she is part of the independent agency LOCA Santiago since 2016. Previously, she was General Creative Director of Puerto Advertising, Creative Director of Ogilvy, for almost 10 years, and Copywriter in McCann Erickson, where she started. There are not many female General Creative Directors in Chile, and she is one of them. During her career, she has worked with brands such as Coca-Cola, Fanta, Sprite, BMW, Samsung, Terra, Home Depot, Honda, Lever, LG, Kimberly Clark, Kia, Nestle, General Motors, Unicef, Itau, P&G and Wom, among many others. Several as regional campaigns. She has had a relevant participation in the construction of valued national brands and has led important brand launches getting the Grand Effie. She has obtained countless awards at Cannes, Effie, Achap, Fiap, El Sol, El Ojo de Iberoamérica, Clio and New York Festival, as the most outstanding. She has been jury of Achap, Apap (Perú), Caribe Festival, Effie, Young Creative, La Pieza, and most recently of Ad Stars (Asia) two consecutive years, and Wave Festival of Rio, being President of the Jury in the Audio and Radio category. She was nominated for Marketing Best as Creative Director of 2018, a contest that rewards the best of the marketing industry.