Jennifer Risi

  • President and Founder, The Sway Effect, USA
  • Grand Jury

Jennifer Risi is the President and Founder of The Sway Effect, one of the fastest growing marketing and communications agencies today. The Sway Effect works in partnership with an organization’s most senior leadership to drive global reputation, manage strategic media relations, develop crisis communications plans and enhance executive visibility. With a deep understanding of today’s complicated stakeholder landscape, The Sway Effect puts Diversity and Inclusion at the center of an organizations’ communications strategy. Risi is a seasoned communications executive with more than 15 years of experience in international reputation, strategic global media relations, CEO positioning, change management and crisis communications. She is also an expert in nation branding – having led award-winning global campaigns for Mexico, Colombia, USA, and Indonesia. Her clients are CEOs and Heads of State the world over. Prior to starting The Sway Effect, Risi spent eight years at Ogilvy, most recently, serving as Worldwide Chief Communications Officer and Global Managing Director, Ogilvy’s Media Influence. Risi was also a member of the agency’s Executive Leadership Team. Risi is a champion for diversity – often writing and speaking on key issues as well as mentoring and sponsoring next-generation talent. She is also a member of the 4A’s Foundation Board and forged Ogilvy’s membership with the Unstereotype Alliance. She serves as an ongoing advisor to UN Women and UN Women Executive Director, Phumzile Mlambo-Ngcuka. Notably, during her career, Risi launched UN Women's HeForShe campaign, managed Bloomberg Philanthropies’ Climate Summit for Local Leaders at COP21 handled the Citizens Financial Group and Chemours IPOs and lead change management communication for FOX Corporation as the company sold 21st Century FOX to Disney. Risi was named a PR News Top Women in PR for three years in a row and was inducted into the 2019 PRWeek Hall of Femme. She has won multiple awards for her corporate reputation and nation branding campaigns from The Holmes Report, PRWeek and Cannes Lions. Risi also led a cross-agency team and was awarded the UN Foundation’s Global Leadership Award for Common Ground’s LXL campaign. Most recently, The Sway Effect was named a finalist for PRovoke Media’s New Agency of the Year. Risi lives in New York City and is an alumna of Barnard College, Columbia University.

Jennifer Risi