- Co Founder, Missing Link Films, UK
- Executive Jury
Heather Link’s love of production comes from her years in global marketing at HSBC, CNN and consulting for luxury brands. Moving around the US, Canada and UK as a child, a nomadic production lifestyle was always on the cards. A passion for storytelling, people and culture is at the heart of everything she does. She worked at HSBC for 10 years and was part of the team responsible for building the brand, including infamous global airport campaigns and countless TV commercials. In this role it really hit home that female directors were under-represented, and with only 5%-8% of commercials in the UK directed by women, it was one of the key reasons that she co-founded Missing Link Films with her husband Ben. She has been a judge at the British Arrows and the Young Directors Awards in Cannes Lions.