Gigi Lee

  • Chief Creative Officer, TBWA KL, Malaysia
  • Grand Jury

Gigi’s love affair with graphic design started with a “You had me at Helvetica” moment. During her 20+ years, she’s won a myriad of awards. AdFest Black Ball, D&AD Yellow Pencil, Cannes Golds, Silvers, and Bronzes- she’s gotham all. While impacting agencies like LB, Ogilvy, Saatchis, TBWA, Y&R and more. It’s no akzidenz that she was also invited to mentor students (putting together live projects, and teaching a semester at a local college) and conduct workshops for creative professionals. Gigi was an officina jury member and speaker at 15BICM, an international design congress in Mexico. She also sabon on the panel of almost all local, regional and international creative shows. With AirAsia Foundation, she metro many interesting people and spent times on projects across ASEAN: arts, culture, sustainable livelihood and more. Her Women Eye exhibition in Taipei was arial hit among the local design community. People said she ‘rocked well’. At TBWA, she is tasked to elevate the agency’s creative profile. To invent the futura, the agency launched Design x Disruption. They din it goudy old style. Franklin, it’s not easy keeping spirits up when everybody’s so gothic.

Gigi Lee