Gabriela Paredes Olguin
- Head of Media Brands Content Studio/President Círculo Creativo de México Mediabrands/IPG
- Executive Jury - Mexico
Gabriela Paredes “Walls” is the Head of Mediabrands Content Studio (MBCS) for Mexico, she leads the strategic vision and positioning in the country. MBCS is the specialized unit for the group, designed to optimize content capacities within the Mediabrands agencies at a global level (UM, Initiative, Reprise, Rapport, MAGNA and Orion). In that role, Gabriela is responsible for leading the structure and managing the teams specialized in content and creativity of Mediabrands and their agencies for Mexican clients. Her main goal, as Head of MBCS is to create powerful content experiences for brands through data, knowledge and unique insights. Gabriela is currently the President of Círculo Creativo de México. With more than 22 years of experience in the advertising industry, she has been part of important agencies such as Agencia i (where she was creative VP for two years) JWT, Publicis and VectorB / McCann leading projects with important brands like Banco Azteca, Elektra, Totalplay, Italika, Comex, Garnier, BMW, Ford, Nestlé, P&G, Banamex, Unilever, Kraft, Pfizer, Kellogg´s, Grupo Bimbo, Grupo Modelo and more. Gabriela has been awarded at Effie Awards, Círculo Creativo, Cannes Lions, San Sebastián, FIAP, Wave and NY Festivals. She has sat at national and international juries including Ha formado The One Show, Cannes and El Ojo de Iberoamérica.