Dr Frederique Covington Corbett
- Senior Vice President, Global Brand Strategy & Planning
- Grand Jury
Frederique Covington Corbett – who goes by “Freddie” - is “driven by the passionate pursuit of ideas that transform.” Freddie is the Senior Vice President, Global Brand Strategy and Planning based at Visa’s headquarters in San Francisco. In this role, she is responsible for developing and overseeing global brand strategies that enable Visa’s strategic priorities and support their deployment within all international regions and markets. She leads the company-wide efforts to evolve the Visa brand in the physical and digital world through a focus on corporate purpose. Previously, Freddie was the Senior Vice President, Head of Marketing & Cross Border for Visa in Asia-Pacific based in Singapore. In this role, she led Visa marketing in over 17 countries in Asia across 7 regional clusters and managed all aspects of Visa’s regional brand efforts across consumer and business audiences and sat on the Asia Pacific Executive Leadership team. Prior to Visa, Freddie was the International Marketing Director at Twitter for all territories outside of the US (including Canada, South America, Africa, Russia and Asia) and was responsible for global business marketing for the platform, its partners and users. Before Twitter, she was the Chief Marketing Officer for Microsoft in Asia Pacific overseeing all marketing across enterprise, SMB and consumer lines. Earlier, Freddie held several leadership roles in advertising and strategy consulting, including being a Managing Partner at Ogilvy & Mather and a global strategist at Y&R in the US (New York and Los Angeles). Freddie’s work has been globally recognized with numerous awards. In 2020 and 2018, she made the list of Asia-Pacific’s 50 most influential Chief Marketing Officers, as chosen by the editorial team at Campaign Asia. Freddie holds a doctoral degree in “Global leadership and change” from Pepperdine University in Los Angeles, California. She received both a BA and MBA from La Sorbonne University (CELSA) in Paris, France. Furthermore, she is a graduate of the Harvard University John F. Kennedy School of Government for the “Women and Power” Public Policy Program.