Franka Mai

  • MD & Founder, The Goodwins, Germany
  • Executive Jury

Franka is a Brand and Communication Strategist with over 12 years of experience in the agency landscape. After graduating with a Diploma in Communications Management in Berlin she specialized in Creative Planning and Brand Strategy working for international clients like Electrolux, eBay, Deutsche Telekom, Volkswagen, Audi and adidas at creative and network agencies like HEIMAT and DDB. In 2016 she joined Ogilvy to build the strategy department for the Berlin office and became lead-strategist for the main client The Coca-Cola Company in Western Europe. Until 2018, when she decided it was time for a change. Together with two creative partners she founded THE GOODWINS – a Berlin-based creative agency which fights for the good to win. Within two years THE GOODWINS has grown to a team size of over 15. Together with clients and partners the agency continues to prove that communication has the power to nudge the world into the right direction. Franka is also lecturer at the Berlin School of Design and Communication. Once in a while she likes to hide in the mountains.

Franka Mai