Francisca Sasso

  • Creative Director, Redon Publicidad, Chile
  • Executive Jury

Publicist, Creative Writer and currently Creative Director with more than 12 years of experience, she had the honor of living the digital transformation with a view to Social Media from within. Lover of the idiosyncrasies and culture of places to build ideas that identify with people. She has worked with national brands such as Carozzi, Marca Chile, Rosen, HeladosTrendy, Mall Plaza and Arauco Malls. Also with internationals such as MAC Cosmetics, Bobby Brown, Under Armor, Absolut, Beefeater and Ramazzotti. She started out as a copywriter in a traditional agency, until she turned the wheel and began her journey through the digital world, passing through independent agencies such as Digitaria; Raya where the position of Creative Director is assigned to her in 2015, to later assume the Creative Direction of DIVE. Finding herself today in the same position in REDON advertising. She is one of the founders of the Círculo de Creativas Chile. In 2019 she was part of the Chilean advertising festival ACHAP, representing them. Among its medals are, EFFIE, WINA, ACHAP, IAB among others. Creator of the project called, Chile Despertó Free Tour, which seeks to make visible the social demands of the country through urban art and its creators. She has a puppy, takes drum lessons, studied improv theater, and tries to speak and learn English whenever she can. She approves of “carpe diem” and has so far survived a pandemic. Goal 2021: Get a tattoo. Message: I CAN.

Francisca Sasso