- CMO Grupo Salinas Mexico
- Executive Jury - Mexico
Elena Alti is a brave and curious professional who is passionate about creativity, innovation, tech and everything that has to do with defining and transforming the customer experience. She has worked for the last 20 years in multinationals in various sectors (Banco Santander, NH Hotels, WPP, McCann-Erickson, BBDO...) always leading projects related to marketing and communication. Possibly this personality, analytical and creative at the same time, has led her to receive several awards, including being chosen as one of the 10 Women to Watch 2018 in Europe by the renowned publication Ad Age USA; having been recognized in 2019 by SCOPEN as one of the 10 most admired marketing professionals in Spain and finally, having achieved hand in hand with Banco Santander, leading the market launch of its SMART proposal for young people, the Grand Prix of the Cannes Film Festival in 2017, pointing out that only 6 Spanish ideas had been awarded with this maximum recognition worldwide. Her motto: Challenge yourself!