Ela Gökkan Savcı
- CEO, MullenLowe Istanbul, Turkey
- Grand Jury
Ela Gökkan Savcı started her advertising career in 1997 in Y&R, working with multinationals like Colgate Palmolive, Danone, BMW along with the largest local brands. After 8 years in Y&R, she moved to Rome to improve her Italian and live la vita italiana. After her return she began working at DDB becoming the Deputy GM of the newly founded creative hotshop, DDB&Co. During her 7 years there, her passion, creativity and firm belief in great ideas helped the agency be awarded third best agency in the world at the Cannes Lions Festival in 2009. In 2011, Ela founded Panna, an independent creative agency and started working with local and global brands in response to her calling for entrepreneurship. Within a year Panna merged with MullenLowe Istanbul and Ela begun her role as CEO, leading the transformation of the agency into a hot, dynamic creative agency which everyone loved to work both in and with. After her appointment, Mullenlowe Istanbul quickly transformed its reputation by winning new business such as Turkish airlines and Siemens and exceeding client expectations. Under her leadership, the agency won its first Cannes Lions award in decades and many Grand Prix's in both local and international awards. Mullenlowe Istanbul’s Turkish Airlines commercial was ranked among the top 20 commercials of the World in 2015 by the Gunn Report. Ela was named amongst the top 10 female leaders of Turkey by Advertising Age in 2016 as a “Women to watch” and a “Creative Leader”. Since 2016, Ela has been in the board of Directors of the Turkish Association of Advertising Agencies.