Diana Wiest

  • Head of Media & Digital Bavaria en Anheuser-Busch InBev
  • Colombia

Diana is a marketing and advertising professional with a master's degree in digital transformation. Throughout 16 years she has gone through media centers (Havas, Initiative, Mediacom) where she led the digital, innovation and content areas. She went through the media industry, as digital commercial director at RCN Radio / Ennovva, and before reaching the world of advertisers, she had her startup called Actif studio, a boutique content, music and experiences agency. In 2016 she entered the mass consumer industry in which she is currently: she was at Alpina as director of media, digital & advertising, where she led the transformation of the communication model and digital marketing. Since February 2020 she joined AB-Inbev, and currently works as Head of Media & Digital for all the company's brands. With this, she has been the woman who has generated the most impact in the digital transformation of marketing in the country's CPG industry. Diana was the winner of Young Lions Media in 2010 (the first Colombian duo to represent the country in Cannes in this category), and 10 years later she was selected as Woman to watch Colombia 2020, recognition by Ad Edge and P&M for her contribution in digital transformation in marketing and advertising, in companies where it has happened.

Diana Wiest