Daria Zolotukhina

  • Head of FashionTech, Kids, Sport E-com & Private Labels, Yandex Market
  • Executive Jury - Russia

Daria started her career in Yandex in 2011. As of today, she has over 15 years of experience working with brands, marketing, user acquisition, loyalty and creative strategies. Yandex GO currently operates in 17 countries with the team of a few thousand people and marketing approaches varying with business targets and geographies - super apps, user engagement with ML-models, competing sub-brands, collaborations across culture and technology. Daria has founded an in-house creative studio Magic Camp in Yandex. The team develops strategies and creative concepts for 360 campaigns, content production and marketing, illustrations, motion and industrial design. In 2016 she tried her hand at entrepreneurship. She co-founded and produced the first immersive theatrical performance in Russia — Black Russian Show, pioneering the Russian commercial entertainment market. As an independent artist, Daria runs her own projects in the fields of performance and collaborative arts. She takes interest in urbanism and cultural branding of territories; she has an academic degree in Cultural Sciences. Daria teaches marketing and creative leadership.

Daria Zolotukhina