- Brand Strategist, Germany
- Executive Jury
Catharina is an exception brand strategist and enduring advocate of the power of brands, plus the potential of the business she represents. She has over 15 years of award-winning experience in strategic and creative leadership positions for renowned brands across tech, fashion, automotive, art, music, and entertainment. As a seasoned brand builder and inclusive leader, she is finely tuned to the emotional and rational needs of consumers and the impact of popular culture. She is driven by positive transformation - not just at the level of an advertising campaign, but meaningful improvements from the product up. “People call me a firebrand, a creative storyteller and consumer champion, who challenges brands to be not just strategically stronger, but meaningful and relatable. Strong personal ethics drive me, with my heart as my trusted compass.” Catharina has headed-up creative and brand marketing teams at global corporations, start-ups, scale-ups, and, as a brand consultant, working with internationally acclaimed agencies and artists. Throughout her career, she has worked on behalf of a plethora of leading brands - MTV, Native Instruments, Patreon, Sony Ericsson, Sony, Nokia, T-Mobile, Microsoft, Britvic Fruit Shoot, Jägermeister, Bacardi, Helly Hansen, Glamour, Wrangler, HERE Technologies, Volkswagen Group, Opel, BMW Mini, Volvo Cars. Next, Catharina will found a brand of her own, making business more human and unlocking the creative possibilities of people’s interactions.