- Independent Creative Director, USA
- Executive Jury
Carmen is an idea-driven, independent Creative Director who lives in pursuit of culturally-relevant work that transcends borders and media. Born in a place that no longer exists, she grew up between New York and a handful of Mexican cities, including one utopian international community deep in the jungles of Veracruz. Over the years, she’s had the pleasure of working with many talented people at Deutsch LA, Crispin Porter + Bogusky, TBWA\CHIAT\DAY L.A.—and even had the privilege of co-founding and leading an entirely new, international TBWA\CHIAT\DAY office in Mexico City, designed exclusively for Gatorade. Her work has been awarded at Cannes, D&AD, OneShow, Clios, ANDYs, AICP but her highest honor is making creative work that audiences actually want to watch. When she’s not making brands famous, she’s always learning something new, whether it’s a jazzy vocal riff or how to swear in French.