- Independent Creative Director, Chile
- Executive Jury
Passionate about sensitivity and human potential, Calú is an Independent Creative Director, University Teacher and Co-Founder of Círculo de Creativas Chile & Latam, co-creator @LaManchaDeChile. Calú was the First General Creative Director in the advertising industry in Chile and the first jury from Chile at Cannes. Latin representative and co-chair and host for Clio Awards in NT. She lead Ogilvy Chile to the International Creative Board. She has been managing and building for more than 6o national and international brands. She has been Creative Director at the most important agencies like Prolam Y&R, BBDO Chile, Grey Chile and Ogilvy Chile among others, jury at the most international creative awards and awarded at the most prestigious creative festivals.