Britta Poetzsch

  • Chief Creative Officer, Track, Germany
  • Executive Jury

After leaving school, I moved to Berlin to study `Gesellschafts- und Wirtschaftskommunikation` at the University of Arts Berlin (UDK). Then I started my copywriter-career 1991 at the legendary Copywriter Agency `Hildmann, Simon, Rempen and Schmitz` at Düsseldorf. With my first works there I won a decoration at the Junior ADC and my first ADC medal. The next agency I worked for a short time was `Springer & Jacoby` and after that I stood for over seven years at KNSK, BBDO in Hamburg. There I became Creative Director and worked on highly awarded clients such as Lucky Strike, Stern, Expo 2000 and Nordsee. 2001 I worked as a freelancer in Berlin for such famous German agencies as Jung von Matt, Heimat, Scholz&Friends Berlin and START. In the same year I was invited to become a member of the Art Directors Club Germany. In 2002 I started as a Creative Director at McCann Erickson The Communications House Berlin (MECH) working for clients including Lufthansa, Siemens, InStyle, monster, InBev along with winning a lot new business for the agency. At the beginning of 2006 I was appointed Executive Creative Director of MECH Berlin. In November 2009 I was elected as member of the board of the Art Directors Club Germany. In January 2010 I assumed the creative direction of the McCann offices in Hamburg, Düsseldorf, Munich and Berlin. So I was nationwide the only woman in the advertising line with the title of a Chief Creative Officer. From 2012 I had been working for the Serviceplan Sales in Munich as a Creative Managing Director for clients like Kentucky Fried Chicken, Mionetto and ADAC. Since January 2015 I worked over two years for Ogilvy Düsseldorf as Global Executive Creative Director for the global client Allianz. February 2017 I started to work for the DDB agency TRACK in Hamburg as Chief Creative Officer Campaign. I won many awards and was member of creative award juries like Cannes, Dubai Lynx, ADC of Europe, ADC Germany, Deutscher Werbefilmpreis, Deutscher Radiopreis and many more. 2016 I was the jury president for film and radio of the Art Directors Club of Europe. And the first female president for the Czech Republic Art Directors Club Festival. I am member of the board for the Art Directors Club Germany, presenter for the ADC Award Show an the ADC Night of Honor, and columnist for the Handelsblatt, Bilanz.de and welt.de

Britta Poetzsch