- Creative Director, R/GA, USA
- Executive Jury
Hello, I'm Bernice Chao, a Creative Director at R/GA. I believe in the power of using creativity for good. Whether that's giving the brands, I work on a real purpose to connect with their audience or paying it forward to my community. I've worked for clients in a broad range of industries, from new-economy and gaming to food and automotive. Notable clients include Google, Airbnb, Nissan, California Lottery, Jack in the Box, HBO, The Voice, and Sony Playstation. I've also worked in a variety of mediums from Super Bowl commercials, 3D google cardboard, stunts… you name it, I've done it. I've been listed on ThinkLA's top Women of Color in Advertising. In addition to design and concept, I've picked up skills in UX, strategy, front end coding, growth, influencer marketing, and launched a meditation app called Evenflow. I'm a teacher at General Assembly, a mentor, and have a variety of speaking experiences. I also donate my time to several non-profit efforts, TEDxCulverCity, GreenWorld Campaign, and Light Bringer Project. I've recently launched a book called "Branding Quickies" (as seen in Forbes and on Freelancing Females) and once completed an Ironman. I'm passionate about what I do and strive to improve my craft every day.