- CEO Taproot Dentsu (A dentsuMB Company)
Having worked with some iconic agencies over the last 25 years, Ayesha has led teams that have handled dynamic global brands such as Facebook, Mondelez and HSBC, as well as strong, homegrown Indian ones. She has chosen to work in organisations whose work cultures breed creativity, which in turn propel client brands and business. The offices that she has been associated with have given birth to award winning campaigns in some of the biggest global award shows. She has worked closely with consulting and design teams. She has worked across categories like FMCG, financial services, durables, retail, e-commerce, tech brands, on brands that have spanned the spectrum, from David to Goliath. While research and rigour form the foundation of brand communication, Ayesha feels that intuition and courage offer the ability to make choices that separate an ordinary campaign from an extraordinary one. Having worked with astute creative and strategic people, she has developed a rounded perspective to evaluation and decision making. She is closely involved in recruitment and training, which are key to nurturing cutting-edge talent, which is the cornerstone of our industry. She is presently CEO of Taproot Dentsu (A dentsuMB company), an agency that started independent and later became part of Dentsu International. Ayesha is one of the key figures that helped bring to life a work culture that organically produces campaigns that move minds and hearts. Running the Mumbai and Delhi offices, ensuring top-notch quality of work, hiring & managing talented people, orchestrating pitches, Ayesha leans on the priniciples of yoga to maneuver through it all. She has been practicing different forms of yoga for over a decade and hopes to teach it one day.