Anna Paterlini

  • Co-Founder & Client Director NEWU, Italy
  • Executive Jury

Anna is co-founder and client director of NEWU, the consulting firm offering strategic and creative advice with a physical approach. Starting from the firm belief that intimacy at scale is the holy grail of any successful campaign, she co-founded NEWU to go on a mission to explore how creativity, technology & media can create & craft new spaces to connect global brands to their audience. With NEWU and in her previous R&D role the media industry, Anna has worked for clients such as Prada, Sky, Netflix, Warner Bros, Samsung and Spotify for which she succeeded in letting the deaf “hear” for the first time with an innovative wearable technology able to convert sound in touch data. Anna is a trained cultural heritage practitioner and marketer and holds an MBA from the London School of Business and Finance. She’s also contributing to classes in marketing, communications and advertising at The American University of Rome and the Nuova Accademia di Belle Arti (NABA). One of the early members of Hella Network, Anna is committed together with over 500 communication professionals to reach gender equality in the workplace and overcome the gender pay gap in the creative industries in Italy.

Anna Paterlini