- European Lead, Experience Appnovation, UK
- Executive Jury
Amanda is a Creative lead with 25 years experience, designing digital experiences for FMCG, Finance, Travel, Pharma and Telco. Her passion lies in delivering desirable solutions that not only achieve business goals but win the hearts of the end user. Amanda starts all her engagements with user research activities, then taking the insights to help develop propositions into products people love to use. Designings things that people use everyday is what motivates her most. She spent several years working for finance clients, achieving awards for their consumer banking apps and helping to turn propositions into real products.