- Creative Director, Up Advertising, Hungary
- Executive Jury
Amalia joined Up Advertising in January 2019, as creative director to help elevate and reimagine UP, an independent, unique creative agency – part of a local network, People Group. Before becoming creative director Amalia worked at Ogilvy Budapest, part of Geometry Group spending six years at WPP network agency she gained experience working on the biggest clients of the industry: Vodafone, Wizz Air, Tesco, CIB Bank, Emirates, Heineken, Coke. As creative director her heart now belongs to upcoming local brands, start up companies and non-governmental organizations, and her goal is to help them elevate to the next level – and help them developing local campaigns based on her international expertise. She calls herself a perfume geek, and a niche scent collector, also regular participant of perfumer workshops. Amalia takes role in Hungary’s creative talent program as permanent jury member and mentor of Young Lion teams and other local and regional design competitions.